Google Business Profile Optimisation for Local Service Businesses

When someone nearby searches for what you do, your profile is often the first thing they see.

Who this is for

• Locksmiths, plumbers and heating engineers
• Roofers, drainage specialists and similar local service businesses in the UK

What we do

• Profile audit: We review your profile as it stands and note practical changes you can act on.
• Categories, service areas and services list: We tidy up your primary and relevant secondary categories, define sensible service areas, and list the services you actually offer.
• Business description and opening hours: We improve your business description to reflect what you do, and check your opening hours for accuracy.
• Photo plan: We suggest practical photos to add (for example your van, work in progress or completed jobs), without asking you to stage anything artificial.
• Review request link and reply guidance: We help you use Google's review request link and give plain guidance on replying to reviews.
• WhatsApp and website links on the profile: We add the correct links where they are appropriate.
• 30-minute walkthrough: We walk you through the changes so you know how to keep things up to date.
• Verification support: If your profile is not yet verified, we help with Google's verification steps.

We follow Google's guidelines and never create fake listings, fake reviews or fake addresses. We work through manager access to your profile, and we never ask for your Google password.

This is the work included in our Google Visibility Fix package. See pricing for the details.

How it works

1. Free audit: You request an audit and we review your profile with no obligation.
2. Agree scope in writing: We set out what we'll do and confirm you're happy before we start.
3. We update your profile through manager access: We make the agreed changes using manager access.
4. Walkthrough and handover: We do a 30-minute walkthrough and hand over with clear next steps.

What we need from you

• Manager access to your profile (we never ask for your Google password)
• A few photos of your work or van
• Your service areas and opening hours
• A short chat to confirm details

How we measure it

We look at calls, direction requests, WhatsApp conversations, website clicks and booked jobs, reported honestly, including when something did not work.

What we do not do

• No fake reviews: We don't create or buy fake reviews.
• No fake addresses or extra listings: We don't create fake addresses or duplicate listings.
• No ranking guarantees: We do not guarantee search rankings or positions.
• No keyword stuffing in your business name: We don't add keywords to your business name.
• No promised review numbers: we cannot and do not promise any number of reviews.
• No rewards for reviews: we do not offer discounts or incentives in exchange for reviews, in line with Google's policies.

FAQ

Do you guarantee I will rank first?
No. We do not guarantee rankings or positions.

Do you need my Google password?
No. We work through manager access only, and we never ask for your Google password.

I already have a profile, can you improve it?
Yes. We start with an audit and improve what you already have.

Do I need a website too?
Not always. The audit looks at what you have, and we'll say what makes sense for your business.

How is this different from the Local Lead Engine?
This is the profile-focused starting package. The Local Lead Engine adds ongoing management, local pages and WhatsApp follow-up — see pricing.